You run an online business and look for SEO tips so that your business can be found on the first page of Google’s results, right? How did I know? I guessed based on the fact that you clicked on the blog URL to read this blog.
I will not disappoint you, my friend. In this blog, I am going to share five search engine optimization tips that will help you grab a better position in search results, attract more visitors to your website, and convert more visits into sales.
Here they are.
Check the uploading time of your website. This must not be more than 2-3 seconds. Neither users nor Google will like the website if it takes more time to upload to the browser.
Make sure the appearance of the website is user-friendly. If the appearance is user-friendly, people will spend more time on it, and the more time people spend on your website, the more chance there is of a sale.
Make sure the content is original and persuasive. This will help you kill two birds with one stone – the content will influence readers to take action and it will influence the search engine to promote your website in the search results.
However, to get the favour of the search engine, you will need to include keywords in the content. Select the keywords with average competition and use them appropriately in the content. If you use keywords with high competition, it will take quite a while to beat the competition and be found on the first page. If you take keywords with no competition, you will be seen on the first page easily, but that visibility will be of no use.
You should not overuse keywords in the content to manipulate the search results; otherwise, your website may disappear from the top search results because Google counts this as spamming.
Links matter a lot for your site’s visibility in the search results. The search engine counts the links as votes in favor of your site. As in elections, the contestant who gets the most votes wins the election, and the website that gets the most high-quality links gets positioned on the first page of the search results. Still, I have not assured you the first position because there are also other factors on which your website is measured.
I have used the word ‘high-quality links.’ Do not ignore it. Google values only high-quality links and promotes websites only because of them. The search engine disapproves of poor quality links and downs the ranking of a website because of them.
The next important thing to concentrate on is the content marketing. You must run a smart content marketing campaign. You should search for the best content marketing websites of your business domain and publish your blogs on them. Do not forget to add a link to your website from the content marketing website. Most of the content marketing websites do not allow you to add a link to the content part, so you can add a link to the author bio section.
In addition to blogs, post press releases and articles as well. However, the thing that you need to take care of is making sure that the site that you select is a high authority website.
Add a WordPress blog to your website and post at least one high-quality blog every week. Give a link to the page relevant to the blog. However, the link must be genuine. The blog will attract people to read it. This will increase the value of your blog, and your website, for the search engine. If the value of your blog increases, believe me, you will not need to do anything else to reach your target audience. People will search for your blog on Google to get useful information. This will increase the value of your blog, and your blog will appear on the first page.
Social Shares of the blog–
Though Google has not accepted that social shares have any effect on the ranking, in reality, they do. When you share something on your social networking account, your friends and followers read it and share it if they like, and this increases the visits to the blog, which directly improves their visibility in the search results.
These tips can really help your online business by improving its visibility, traffic, and conversion rates, so think about these tips seriously. If you do not want to take any chances and want sure-shot success for your business, seriously consider consulting with an experienced search engine optimization company.