If you’re reading this, there’s a good chance that you’re looking for a new email marketing software. Maybe this is because you don’t like the one you’re using or maybe you’re don’t even have one yet. Whatever the reason, let’s not beat around the bush and get straight to it.
Why E-mail marketing?
The online world is one of the best inventions so far for business owners. You will get most of your customers through the internet. It’s important that you keep these customers because they can offer you a lot of value in the long run. It easier to spread the word online and you can reach to the targeted customers online. E-mail marketing doesn’t require much financial investments which is another huge benefit and you will get better return on your investment.
As a business owner you want to know exactly how many customers or clients you are actually reaching. You email to thousands of subscribers but if only 30 of them arrive, your list isn’t as valuable as you might hope. E-mail marketing allows you to see which emails were opened, deleted, haven’t arrived etc. These statistics are crucial as this shows you whether your e-mail marketing is working or not.
What type of e-mail marketing do you want?
E-mail marketing is a collective name for every kind of marketing done through e-mail. You have to find out which type of marketing you’re going to use. Here are just a few examples of the type of marketing you could use.
– Newsletter. This kind of marketing is usually done weekly or monthly. A newsletter keeps your subscribers informed about what’s happening in your business, upcoming promotions and any other news you’d like your subscribers to know.
– Survey emails. If you want to find out more about what your customer wants then a survey is the right method for you.
– Catalog emails. This option is optimal for business owners who own a retail shop. You are showing your potential customers what you’ve got to offer.
– Event emails. Invite your subscribers to upcoming events. This email can be sent weeks or even months ahead. Make sure you send them on a regular basis to remind people that the date is nearing.
How do I choose the best e-mail marketing software?
The best e-mail marketing software will either make your traffic rise or fall to the ground. It’s up to you to choose the right software for your purpose. Most of this comes down to personal preference.
First you want to decide whether this is a one-time thing or whether you’re going to use this regularly (see options above). The answer to this decides whether you’re going to buy or rent a marketing software. Getresponse and Aweber provide professional service having good pricing structure. Check in more details here.
After you’ve established that you need to consider if it’s important to you to be able to see the statistics of your marketing. Not every software offers this so read carefully. At this point it’s also handy to take a look at the standard templates which the software provides. If it doesn’t have any templates you need to take into consideration that you’ll have to write everything from scratch. Any other features you find important should also be researched. You don’t want to end up empty handed.
It’s important that you read reviews about the software you want to purchase before your actual purchase. It could sound like it’s exactly what you’re looking for but in fact be the complete opposite. Reading email marketing reviews are a great way to determine which service is right for you.
Read also our latest article about the importance of corporate gifts.