Time To Know sells K-12 educational technology all over the world, and so we have a good idea of how the digital education market is progressing. Fact is, most educational publishers are a bit behind when it comes to learning platforms and digital content. They should get with it, and soon.
Even major players have lost market share to digital alternatives. Digital content is meeting the demands of parents and educators who see educational technology as more than a way to learn the 3 Rs. Learning platforms have been shown to help with life skills such as negotiation, collaboration, and critical thinking.
But there is a good reason why many educational publishers are holding back. Making the shift to digital content can be expensive, while choosing the right educational technology and format can be confusing because industry standards are still changing.
Educational publishers need a compromise – a solution that accommodates their current needs but gives them the flexibility to implement digital content and learning platforms according to demand.
Part of the beauty of Time To Know is that it helps educational publishers move painlessly into digital. T2K supplies both the learning platform and the technology to create content. The T2K “authoring tool” lets publishers generate anything from a simple e-book to enriched video or interactive material. Content can be converted from existing texts or built from scratch as “born digital” material. Lessons can be delivered according to whatever technology is in use, for example, via Internet to the student’s home, or in classrooms using laptops and tablets.
Educational publishers no longer need to leap into digital. They can take little steps instead.