With the Internet booming, and more and more companies selling their products online, most businesses understand the importance of Internet marketing. However, many are unsure of how to effectively market their campaigns, and the majority leave money on a table every day by utilizing “strategies” that are riddled with more holes than Swiss cheese.
Email marketing has proven to be one of the most successful, budget-friendly methods for developing customer reliability and generating business – however, if it isn’t done properly, the results are minimal.
These five proven email marketing strategies will help you go from lackluster campaign to total domination:
1. Create a subject line that grabs your reader’s attention
This is the most important factor in your “open” percentage. If your headline isn’t catchy, who’s going to open your email? If you don’t grab your reader’s attention, your email will go straight to the recipient’s trash. Also, stay clear from using words in your subject line that could be filtered as spam – if the recipient’s email provider marks it as spam, they’ll never even see your email and every email you send after that will get dumped as spam, too.
2. Offer your audience quality content
If you want to be effective, you need to provide the reader with some kind of significant information, something that is of value. On the other hand, your readers will want something in return for reading your email. So, try to offer them something that benefits the both of you.
3. Use the right email format and design
The way you offer your content will directly correlate to how well it is received. Font size is an important part of heading in the right direction. If it’s too small, people might struggle reading it, and if it is too big, it will be a nightmare for people with small screens. Use images carefully, since many email providers don’t generally display images by default. Your messages should be easy to understand and plain text as they would be with a full-blown CSS layout.
4. Don’t forget about mobile users
The amount of smartphone users in the present-day technology era has completely blown up. People are constantly using their cell phones to check their email while on the go. Because of this, it’s crucial that your email marketing campaigns are just as easily read on a smart phone as they are on a PC. If you’re unsure how to do this yourself, hire a programmer to format your messages for cell phone users.
5. Send your emails at the right time
Setting the right time to send your email messages out can make or break your campaign. If it’s too early in the morning, they may be lost in the sea of daily opt-in messages they receive. Too late in the day, and they may be overlooked. Research the best time to send your messages, based on your target demographic and niche.
Mass email marketing is the easiest and cheapest tool in your arsenal to increase your business with very little work. By following these five strategies, there’s no way you won’t convert more sales, with just a little extra effort. The more sales you generate, the more you’ll profit in the long run.
Start applying these tips to your business today and see the difference it makes in your sales!