Some people have felt screwed over by a not-so-talented web designer, which may cause that person to not want to try finding another one to work with. Often, you’re spending a decent chunk of change for something you’ve got a beautiful vision of, and unfortunately, what you get may not live up to those dreams. I’ve seen this first hand and buyer’s regret is definitely there.
When you’re a small business owner, you may be even more nervous to hand over money to a website manager. To help soothe your mind and know a few secrets that some developers don’t want you to know, we’ve got a little list here.
- Website Updates Never Takes More Than Half An Hour
When you’ve got a professional web manager or website management team working on your site, it should be done flawlessly. Assuming it is, 90% of any extra updates needed will be a breeze. New pages with new info and other content won’t take very long at all.
That leaves 10% of things that actually will take some time. For those of you paying by the hour, you can do certain things that will keep things less expensive for you.
- Prepare several updates in advance. For example, if you want to promote weekly sales, then try to have all of them planned before or at the beginning of each month. This way you can have your web manager prepare the updates and have them preset to start when they’re supposed to. What may have been a 4 hour bill should be a one hour bill each month.
- If you can find a web manager that’ll charge per every half hour, even better. Some charge exclusively per hourly rates, so if you take up 15 minutes of their time, you pay for an hour. But if they charge for 30 minutes instead, it’s going to be cheaper.
A professional web manager should be able to update your website no later than three days after you request it. Many will do it in the same day because most updates are simple.
- Hosting’s Cheap
Depending on your website’s needs, hosting is inexpensive. If you’re not going to ask for many updates, you really shouldn’t have to pay a lot of money to the web manager. For hosting your site, you should be charged about $120 up to $12,000 per year, depending on the site. Most sites will only pay $120 to a maximum of $240 per year.
- You Can Do Your Own Updates
Using a CMS (Content Management System), you may be able to update your website yourself. It’ll cut your costs down drastically because you’re not relying on the web manager.
In a nutshell, a CMS is, well, the content manager for your site. Using this tool lets you add new pages, upload media files, or type out new information.
For most of your updates, all you need is some basic knowledge of the CMS and some time to sit down and actually do the updates. Time is valuable and often a small business owner doesn’t have the luxury of time. Hiring a person into your company who is capable of doing this task when required may be cheaper for you.
For some of your updates, some graphic design skills may be required. Maybe using a stock photo and adding your own text is all you need, but sometimes you want to create your own designs. Depending on your skill level, you may be successful or you may make a mess. Asking around the office for opinions may be helpful for critiques and advice.
- Your Site Must Be Search Engine Friendly
Search engines search for some very specific things and if your website is lacking some of it, then maybe you need to consider making some changes or requesting an update. Your web manager or website management team should know what to look for. If they don’t know their SEO, maybe they’re not the right people for your site..
- Which Web Designers Are The Real Deal?
Your web designer should know a minimum of these 5 things: HTML, CSS, SEO, graphic design, and making sure the site actually works.
When you have only one web manager, they may know some but not all of these skills. There are a few who know all of these skills, but not often. That’s when you may come in contact with a website management team. A graphic designer may be able to create amazing artwork but know nothing of SEO. Likewise, another member may know the SEO, HTML and CSS, but not graphic design. They should complement one another if it’s a team.
Designers may be able to make a website, but you need to be sure they can do it well. It needs to look professional and work well. Check out their previous works and ask for references.