Have you ever wondered what the future face of the Hospitality sector might look like by 2020? There is always something new: More clients are becoming tech savvy with phones, tablets and apps while the hotel is keeping up with this by using state of the art technology replacing the traditional ways and means. Customers’ comments are being given to hotels through social media. This helps them improve their services.
Forecast for the sector: The hotel, restaurant and catering sector is to increase annually at 9.5% to US $35.9 billion by 2018. In 2013 it was US $22.8 billion. As for average occupancy rate, it is probably going to be in the range of 68% – 74% from 2013 to 2018. Average Daily Rate is forecast to be in the range of US $225 to US $263 in the same timeframe. This can only be good news for hotel marketing.
Saudi Arabia is thought to remain the leading player as far as income is concerned and in second place will be the UAE. Happenings in the future in UAE and Qatar are to be the main stimuli for restaurant, catering and hotel marketing in these places.
Causes of increased trade: The GCC’s future is bright helped by the firmness of oil prices, the government support of services and the policy of not putting their eggs in one basket. In the GCC there is a supportive environment and favorable low or no taxes. All this has helped investors to be encouraged as well as attracting investment from outside the area.
The big upcoming happenings for the GCC are Dubai World Expo 2020 and FIFA World Cup in 2022 in Qatar. Along with these events there are the yearly Grand Prix in UAE and Bahrain attracting lots of people.
Billions are being poured into resources by governments to help the tourist industry. Another tourist supporting initiative is a unified visa system (which is in the planning stage) so that one visa will allow the holder to visit all GCC countries.
Because of cutting-edge resources in the area, the MICE (Meeting, Incentives, Conferences and Exhibitions) part of the business world has grown of late. In the last decade international organization meetings have grown by over three times. This makes hotel marketing an important consideration.
For more information on new technological innovations in the AUE Hospitality sector, visit Hospitality Technology Forum event on the 4th of November at the Burj Al Arab Hotel, Dubai, United Arab Emirates.
Marketing Communications Director
Hospitality Technology Forum
Tel: +971(0) 44529449
Hospitality Technology Forum is organized and produced by Quintessential 4 Media (Q F M Management Consultancy)