Top 5 Reasons to Transition Your B2B Communications to Cloud-Based VOIP

If you’re building a business in the B2B space, you face a number of challenges as you attempt to scale. Not only will you be taking on incumbents with strong market experience and extensive customer relationships, you’ll also have to have the infrastructure in place should you experience unexpected and rapid growth. While larger players have deep pockets to finance their ongoing growth efforts, new B2B providers need to be nimble and innovative in their approaches to accelerated opportunities.


One component business owners and CEOs fail to foresee needing ongoing upgrades is their communication capabilities. Especially for those targeting international markets, the ability to reach new customers in emerging nations is critical. Rather than rely on an off-the-shelf communication system provided by local communication firms, a growing number of businesses are turning to voice-over-internet-protocols (VoIP) as their preference for first line communications. If you’re not sure as to whether you should consider VOIP for your business, following are five excellent reasons you might want to join the ever-growing number of savvy business owners heading for cloud-based telecommunications:


VOIP allows companies to adjust their communication structure as their business begins to scale. Cloud-based technology means infrastructure costs are low as compared to hard-wired communication systems

Maintenance Costs

When’s the last time you had to rebuild your cloud? Unlike in-house servers continually needing maintenance upgrades, cloud-enabled VOIP software requires minimal maintenance. Can you say increased opportunity to attend to the needs of paying customers?

Business-to-Business Performance

If your business relies upon scalable communications, voice-over-internet-protocol transmissions are a no-brainer. Global messaging capabilities, call mobility, and teleconferencing are just some of attributes that make it possible for smaller B2B entities to compete against major players.

Reduced In-House IT Costs

Since you’re using cloud-based software, your in-house IT team is able to focus their efforts on software and hardware they can actually control. VOIP communication systems are maintained for you instead of by you, so your technical department isn’t wasting their times on VOIP bug fixes and code upgrades.

Communications Capacity

Unlike traditional communication infrastructures, VOIP-calls aren’t limited by hardware capacity. Should your business experience a substantial increase in call volumes, cloud technology can handle the up-tick in transmissions.

These are just five of numerous reasons CEOs and CTOs should consider upgrading their communication systems to VOIP. If brand expansion in multiple markets is part of your growth strategy, you’ll want to ensure your communication capabilities are up to the task. Will you be jumping onboard the speeding rocket ship that is VOIP-enabled communications?